The system is in a state of change. As a result, Krane is adapting and here is the new direction for the brand.
K by Krane was initially introduced as Krane's younger brother, to offer products to a younger consumer. Listening to the fans, I've noticed that "younger" goes deeper than a bolder more vibrant aesthetic.
Much like the dynamic between your friends you choose to surround yourself with, K by Krane has been affected by the aesthetic and core values of the Krane brand. You'll notice a more energetic youthful energy infused into the Krane brand (which was influenced by K). The flipside is that K by Krane has also done some growing up (influenced by Krane).
At the end of the day, price is very important to you the consumer. You'll notice that Krane's prices have been priced friendlier than in the past, and this new chapter of K by Krane will continue to come at you with essential items that are even friendlier in price, with a greater focus on the utilitarian qualities of Krane.
Here's the first style from the new chapter of K by Krane. Everyone needs a good tote for Spring. Hope you go totes cray for this new LEMUEL essential tote. New silhouettes to be announced.
Shop the LEMUEL here